Linking here what I wrote earlier on Discord:
I am focusing on the landing screen impression, specifically what is visualized in the first frame.
There were some changes made to the first feedback I gave earlier, for instance the interstellar yield was replaced with Web3 venture studio.
I would take away the video button because it takes away too much space. Estimated 25% on desktop and mobile (noticed that there was no autoplay on mobile).
Pressing play is unclear what one can expect. I’d rather place a link ‘Watch our story video 1:08’ where it is suitable. There is also a missing link as the video visualizes urban lifestyle whereas the new landing page is about space. Perhaps the escalator scene at the end can be replaced with a spaceship entry?
Another alternative would be to have an onboarding webpage that only consists of short videos?
Dominantly the welcoming message and webpages are done in text, and that is probably most effocient. But I would find it interesting to welcome visitors solely with video or audio stream. These options however make it difficult to navigate since visitors usually have to consume the whole media before they can take actions.
I would take away the yield mission button. The youtube video named 2 primary KPIs and 2 secondary KPIs.
With KPIs my recommendation is to have 1 primary and start with 2 secondaries. It’s not possible to achieve 2 targets with one action. Should you believe that you can achieve them simultaneously, the two objectives are in fact the same or so much interlinked that presenting both probably leads to inefficiencies versus optimizing towards pareto efficiency if you address one at a time.
The primary KPI should be to purchase XIO.
Then the question is why one should do so.
And here I am guessing, but most people will fall for these USPs:
Yield, ‘where is my reward when I do this?’
Ease, ‘I only have two minutes before my boss will call on me’
Recognition, ‘I want instant gratification if I give you these two minutes, no pain just make me feel like a a saint’
Security ‘I hate scammers, can’t afford to lose, can I trust you?’
I can’t see that the landing page addresses any of the above. It focuses on what BZ is about and it’s difficult to see where we differentiate. And here BZ has a lot to offer.
Just as others have written before I see a high risk of confusion, a lot of clutter and a lack of incentives to join.
Ensure a consistent wording and avoid using terms that a new visitor has no clue about.
Keep the target audience in mind.
Streamline the most valuable customer journey after you mapped it.