Firstly I appreciate the effort that has gone into the upgrade and I think the space metaphor has merit and will resonate with newcomers to the site. You have already received plenty of good feedback on the visuals of the site so my feedback is around the content.
I would like to see more focus on presenting a solid value proposition as to why someone should buy XIO. Visitors to the site are looking for information that will help them assess the risks and potential rewards in buying XIO. When I am looking at small caps to invest in I need to get comfort that the project has good fundamentals, a clear strategy for moving forward and a team with the ability to deliver. Key information should include:
what Blockzero does, a motherhood statement on the landing page is fine but it should link to more detailed information.
what sets Blockzero apart from the competition and how this will create growth/add value
demonstrated past performance. I think the information on Aquafi and Flashstake does an excellent job of demonstrating 2 quality outcomes. The dropzero link does not work so unsure if it adds value.
future growth plans. Investors need a roadmap as to what the organisation has planned for the short medium and long term. The Accelator tab gives no indication of how many projects you are looking to take on, or how you generate revenue or value through accepting a project via the accelator. There is also no information on the difference between an internal project such as Aquafi where all the value created flows to XIO members (or held in the Vortex) versus a project that would be run via the ‘Y combinator’ concept from which we would generate a fee paid in the projects native tokens. Are we focused on one versus the other. Also not sure how many people are going to watch the 57min Uma video that appears on the Accelator page, I think you need something more concise.
More detail on how tokens in new projects are allocated will help demonstrate the value proposition - what benefit you get from holding tokens in your wallet versus providing liquidity, the impact of halvings and the benefits of investing early and muiltiplier increases for holding them long term.
I think the missions section do an excellent job in demonstrating how someone can earn more tokens once they have made their initial investment. But a knowledgeble investor will need to ensure the fundamentals of the business stack up before they look at the bonus token opportunities.
I think we need to explain the differences/pros/cons between the the Liquid Fire mission and staking. Liquid Fire has an APY of 30% to 90% with the risk of impermanent loss compared to the screen shot of the staking page showing APY on 4 coins simultaneously including XIO at 53%. I understand the Vortex is still a work in progress but we will need to explain to current and future holders of XIO how these options work so they can make informed investment allocation decision.
I could not see anything on the core team.
Once a potential investor has decided to buy some XIO we need to make this process as frictionless as possible. According to Coingecko Blockzero is listed on 2 exchanges plus Uniswap. Rather than have the link go straight to Uniswap, why not explain where they can buy it and have links to all three. Uniswap is not a very user friendly interface and we should avoid dumping people straight into their page.
I can appreciate that Blockzero wants to be different in how it presents itself and being edgy and trendy is perfectly fine but if we are trying to encourage more people to buy XIO then we need to ensure that we still give them the informtion they need to make an investment decision. I have passed on numerous small caps based on the inability to get useful information from their website.