The last few weeks, we have been discussing three primary avenues to really expedite the growth of Blockzero Labs into a top 100 project: Partnerships + Paid Media + Thoughts Leaders
Partnerships, in particular, are focused on leveraging outreach with other communities/projects to increase cross-marketing campaigns and opportunities.
When thinking about ways to approach this, we first began with the question:
- What value can we actually add to other projects in the industry?
- How can we leverage our quality and engaged community?
The answer we kept coming back to: Yield Missions
What is a Yield Mission?
In short, a yield mission is a campaign with a clear objective, budget, timeline. Up until this point, “Yield Missions” have been something we have used internally to help Blockzero Labs incentivized very specific and KPI-driven action for our community. However, I feel as though facilitating these yield missions for other projects is one of the fastest and cheapest ways to grow.
Yield Mission Example
Here is a very rough example of what partnering with another project to host a yield mission could look like.
- Project: Avalanche
- Objective: Use their bridge
- Budget: $50k AVAX
- Goal: $1M Assets through bridge
- Timeline: Two Weeks
Taking this outline of a yield mission, we can then reverse engineer specific incentives for our Citizens to perform. Some examples
- The first 100 Citizens to bridge over $100 or more get $100 each.
- The top 40 Citizens who bridge over the most capital get $1000 each
If you wanted to get more creative and add more value to Avalanche, you could begin to add more parameters like:
- To be eligible, you must also use an Avalanche DEX once and follow them on Twitter
I don’t want to the specifics of this campaign to distract from the macro-level discussion of this post. More, I just wanted to give a high-level overview of how flexible Yield Missions are and how much value we can add to other projects if we use our community properly.
While I used Avalanche here, we could likely start with smaller projects who have very limited community/awareness and drive great quality traffic to meet their specific needs.
One area I believe we need to get better at is building up our resources and team before launching campaigns like this one. Someone to lead that is 100% focused on growing the potential of yield missions.
To accomplish this, I believe there are two roles needed here (using labels as placeholders)
- Yield Commander (1)
- Yield Coordinators (10+)
The Yield Commander is essentially a business development leader that oversees the strategy and quality control of yield missions with other communities. Each Yield Mission going on, the Yield Commander knows about and ensures its feasible and running smoothly.
Yield Coordinators are the individuals who are sources, pitching, and coordinating Yield Missions. Our soldiers on the ground if you will. When a Yield Coordinator finds a project they think has good potential for a Yield Mission Partnership, they present the Yield Commander a proposal.
If the Yield Commander approves, the coordinator is off the the races to turn the idea into a reality.
Essentially, Yield Coordinators help us crowdsource the finding and facilitating of potential projects.
We can make the best and biggest Yield Missions in the world, but what is in it for Blockzero Labs and Citizens?
To keep things simple, I am proposing the 10-25% of any yield we earn as a community goes into the Blockzero Vortex. This will ensure that Blockzero has a vested interested in seeing these campaigns run successfully.
While I believe we will likely need to start small with 10k-25k yield missions, if we can continue to grow our community, I don’t see $1M+ yield missions out of the possiblities.
$1M is not a lot to a billion-dollar project. This would bring in roughly $100k-$250k to the vortex for a consistent stream to back our XIO token.
So that is how Blockzero and the Citizens are aligned, but what about the Commander and Coordinators who actually make it all happen?
While I am not sure of this, I would propose that 10% of all yield generated from a yield mission goes to these two individuals.
50% to the commander. 50% to the lead coordinator.
Yield Mission Activated
This post you’re reading is in itself a yield mission! The top five quality responses as chosen by the Blockzero Labs Council will receive 1000 $XIO each.
While we really encourage and prefer responses to be open-ended to anything you would like to focus on, here are a few topics/concepts to jumpstart some conversation:
- Quality vs. Quantity: How should yield coordinators be selected? Should anyone be able to become a coordinator or should they have to be approved by the Yield Commander?
- Incentives: Would you increase or decrease the yield that goes into the Vortex? Would you increase/decrease or change the incentives between Coordinators vs. Commanders
- Naming: Steve in the group mentioned the naming of “Coordinator” and “Commander” may be a little confusing. Do you have better suggestions to name these roles?
Some more open questions:
- Do you have any suggestions on how to make yield missions more successful?
- Do you feel yield missions are a viable business model or not?
- What would you change about the current proposed structure?
Bonus points if you structure a very specific yield mission with a very specific project and present it below!
Last but not least, if you feel you could be a good Yield Commander or Coordinator, please reach out on Discord!